While we scour the world for the best organic and non-toxic brands around the globe we also like to ask some of our trusted friends about their discoveries and what brands they think would be a great fit for Pearlesque Box. One of those people happen to be Keri, the founder and brains behind The Greenly Guide, a new resource for all things Green and Natural.
With The Greenly Guide you are able to find brands through their research tool, connect with the audience and learn about brands, products and the people behind them and most importantly, learn about the community with educational resources and more!
We were lucky enough to talk with Keri about her journey to launching The Greenly Guide. Here it is in her own words....
Honestly, I haven't always been interested in green beauty, and living an organic lifestyle. Growing up, it was something I knew nothing about. In fact, I was a huge Sephora junkie - VIB Rouge status and all! I was always into skincare and loved pampering myself with face masks and expensive skincare and makeup, but I never thought twice about the ingredients that were in the products I was using. It never occurred to me that something being sold on store shelves was anything but safe.
Everything changed when I became pregnant with my daughter. I was the most paranoid pregnant woman you would ever meet - googling ever little symptom, calling my doctor with questions and constantly sure that something terrible was going to happen. With my anxiety and worry came a strong awareness of everything I was eating, drinking and putting on my body. I literally started typing in to google every single ingredient in the products I was using and researching them and checking their ratings through EWG - what I found was absolutely shocking! I couldn't believe all of the garbage that was in the products I was using, and not only that, but how unsafe a lot of them actually were. Not only was this concerning to me as a woman who was pregnant, but also as the daughter of two parents who have had cancer. I knew I had to make some serious lifestyle changes.
I started slowly replacing my personal care and beauty products over the course of a year or so, and I had became so passionate about these changes, that I wanted to share my journey and connect with others who were also interested in making these changes toward a greener way of living. This led me to start my YouTube channel, Naturally Keri and Instagram account of the same name. It was a huge step out of my personal comfort zone to put myself out onto the internet for anyone to see, but it has been such a positive experience and I have had the pleasure of getting to know so many women who are passionate about the same things I am. I was so excited by the green community, that I knew I wanted to do more.
I thought and thought about what my struggles were when I first started transitioning my products from conventional to natural, and I kept thinking about how hard it was for me to keep all of the information straight. I was following so many brands and bloggers on social media and I felt like I was hearing about new brands daily, that my head was kind of spinning trying to keep up with it all! I had so many lists in my phone it started to become overwhelming. I would see a post about a mascara or face oil that I was interested in, but then I could never remember where I saw it or what brand it was. I found myself always wishing that there was a place where I could search for products I wanted to buy and I could see which green brands carried those products. This is how my project, The Greenly Guide, was born, in October 2016.
The Greenly Guide is an answer to my own problem, and one that I thought so many could benefit from. It was truly a labor of love and took about 8 months to complete - just me and my husband and a lot of early mornings and late nights of research and data entering! I spent countless hours categorizing over 500 brand's products into searchable categories, and gathered up some of the most helpful resource tools and put them all into one, easy to use, FREE directory and guide. It was very important to me that this directory be free to the user and free to the brands as well! All of the 500+ brands included in the directory were chosen by me for their product quality, ingredient standards, or sustainability practices so that I could provide people with a high quality resource for clean living--this includes green beauty, eco fashion, and healthy home products.
Some random fun facts about me!
--I am married, and have been for almost 6 years and have one beautiful daughter who is almost three.
--I live in Michigan
--I have a degree in Hospitality and Tourism Management
--I am a Disney fanatic!
--I eat a primarily vegan diet
--Cupcakes are my guilty pleasure, and I actually briefly owned and operated a cupcake baking business!