In 2013, Dr. Hou began to develop skin irritations and allergies from commercial department store brands. She began making homemade remedieswith her knowledge about herbs, for herself, her patients, and her daughter who at the time suddenly developed psoriasis. Iris became inspired by her new-found knowledge and awareness of what she was putting onto her skin.
"I suddenly became so aware of what I was putting onto my skin after I got psoriasis. I realized as a broke college student, I couldn't afford anything considered 'healthy' in the market. So I started studying ingredients, and I made homemade recipes to replace each and every one of my beauty products. And I fell in love.. I couldn't wait to share them with everyone around me!"
Iris created an alias on Instagram named “Honey Belle” for ‘natural beauty.’ She started posting her products on there, and people started contacting her about purchasing them. She sold it, not thinking anything of it at first. Then, more and more people began to make orders, and that’s when Calvin her boyfriend came to help- helping Iris on his days off from work.
"It wasn't until people who were willing to try my products out on Instagram, started emailing us saying: 'Honey Belle is changing my life', 'I feel like I can use less make-up now', 'I feel so much more confident in my own skin', that I turned to Calvin and said ‘Let’s do this, let’s just help people with their skin!'
So they quit their full-time jobs, and started chasing this passion to make a difference in other people's lives.
"My vision in making my products price-conscious is to have natural + organic products more accessible to everyone, since I wasn't able to afford them. I can easily mark up my products and make billions, but that's not my focus. I'd rather give back. We’ve donated to hundreds of people, and to countries such as Guatemala, Vietnam, Honduras, and Burma to name a few, as well as local homeless shelters in Los Angeles. Giving back is so important, and it's something that fulfills me."