SkinOwl's sole mission is to educate you about your skin & deliver the best products, so that skin "care" can be the catalyst to caring about every genuinely important facet of your life. Vegan, cruelty-free, and 100% non-toxic, SkinOwl is simple, results driven skincare intended for life’s simplest of moments.
Founder, Annie, struggled for years with skin issues and after countless visits to dermatologists and tons of money thrown into skincare products, she was left with minimal positive results. Annie realized she was just like millions of other women who had nowhere to turn. There were a lot of salespeople saying, "This will REALLY work," and selling her a lot of products that, in the end, did nothing to help her severe acne and eczema. What was it going to take?
It was then that Annie realized her results were in the INGREDIENTS of the products she was using vs. what was being marketed. While working on commercial and music video sets as a professional makeup artist, as well as for a top luxury brand, she enrolled in a post-graduate program at UCLA & received a certificate in Cosmetic Chemistry.
From there, Annie learned the truth about what is truly best for the skin, and more importantly, what works and stays working. From this knowledge came SkinOwl, a skincare company that allowed women to FEEL as good as they looked. The products smelled good, felt good when their clients put them on, and left them glowing inside and out due to their fast-acting results. In creating SkinOwl, Annie knew she wanted to achieve three main goals:
• To see results overnight.
• Provide more than just skin care, but deliver a core component of total self-care too.
• For women to feel like they had a safe haven to ask questions and receive quality advice about their skin in what can often be seen as a confusing industry.
Annie found that when she made the choice to care for herself on a small level, it opened the door to more impactful and authentic decisions & transformations. From this, came SkinOwl’s tagline, “Where Skincare Becomes Self-care.”
New York, NY - EIR
Jun Lee was born in Seoul, Korea and moved to Chile when she was seven and then onto NY. The movement between these cultures gave Jun an incredible world view from a young age.
Jun, a former art curator and extreme athlete, now an avid surfer and samba dancer, began studying green medicine in 2013 while recovering from sports injuries to deal with pain management and boost the benefits of physical therapy naturally.
After her first product, Surf Mud, became a fast favorite amongst the Montauk surfing community, Jun began incorporating the principles of herbal healing into her growing cornucopia of natural, functional skincare products.
Eir is a natural, clean, unisex skincare line for people with active lifestyles. Made of high quality, therapeutic blends of premium, wild-crafted herbs, and essential oils, Eir products are designed to speed internal healing while providing the external benefits of softening, cleansing, and repairing the skin.
Named after the Norse goddess of healing, Eir is produced locally in Brooklyn and sold at exclusive boutiques, premium department stores, and surf shops in select countries worldwide.
London, England - MOA Skincare
Portland, Oregon - Live Botanical
Morocco - Sahara Rose
Los Angeles, CA - Organic To Green
Toronto, Canada - Graydon Skincare
How I began making products is very personal and comes from a time in my life filled with angst and despair. This is my story.
Riddled with eating disorders having spent some years living in Paris, my love for food and beauty came quite naturally. While pursuing work in packaged goods marketing as a young woman helped pay my bills and my part-time work as a pastry chef fed my unhealthy 'indulge then starve' food habit. I found myself in absolute burn out having fainted one day, and an ensuing trip to the hospital resulted in me being put in the mental health ward for a couple of weeks to get my health back.
Forced to consume of what I would call a diet of ‘fake food’ to put some pounds on me (think milkshakes from a tin, overcooked pork chops with reconstituted gravy and cherry pie filling served over jello with cool whip) I didn’t really receive much nourishment for my body or my state of mind BUT when I finally got let out I was determined never to be in lockdown again.
I was determined to get better and create a new me so I took my power suits to the consignment store. Cut my hair super short. Left my marketing gig. Signed up to do an intensive yoga program and started making my own skin concoctions in between having anxiety attacks and downward dogs.
I got heavily into the vegan, whole food world and my once unhealthy fascination with food became very health oriented. Foods like the humble avocado began replacing my cravings for sugar, alcohol and dairy. I started cooking for people on the side to help them heal too. It didn’t happen overnight, but combined with more therapy than anyone would ever want, I started to feel and look better too.
My yoga and mindful meditation practice helped me connect with my body and I found that I had an undiscovered gift for nurturing others. Recipe development came naturally which lent itself to making products like healing oils, ayurvedic creams for redness and calming mists for anxiety. Soon enough I had women knocking at my door to teach them about the sacred act of restorative yoga and self-care.
It was gratifying to see so many friends and clients embracing their health and well-being, changing their diet and lifestyle but generally speaking, they were all clinging to their big brand beauty products despite the fact that they knew they should be using products with cleaner, more nourishing ingredient lists.
Slowly but surely, this community of women who loved coming to my self-care yoga classes also started to ask to buy my skincare products for home use. I loved that they affectionately likened my creams to being comparable to a 'salad for your skin'.
It took a few years to grow but I now have a 5 person team and my insurance agent is happy to that we no longer produce in my home kitchen but rather have partnered with a small batch lab.
Leveraging the power of superfoods, we bting a whole new level of efficacy and elegance to natural skincare; actively serving the needs of today’s ‘mindful' beauty customer. Not your typical green beauty brand, our extraordinary ingredients and performance based formulas resonate with the growing trend of consumers making better lifestyle choices. I believe that our mindfully made, ‘conscious’ products impact not just the appearance of our skin, but our planet, health and wellbeing.
We make conscious, cult worthy, ‘ingredient driven’ products, offering luxurious face, body, hair care and lifestyle choices,that stand up against their mainstream peers. More than that, 'Graydon' is supported by an active community of engaged, inspired customers in the ever
- evolving conscious and 'mindful' beauty and lifestyle movement.