It all started in 2015 when Christopher Cieri, a serial entrepreneur, grew a beard and became curious about the ingredients in his beard care products. In 2016, Christopher founded Franklin & Whitman and set out to create non-toxic, plant-based, cruelty-free products that performed better than commercial brands. Every Franklin & Whitman formula is original and created in house. Each is tested on real people and never on animals. Every product has an emphasis on clean, high quality, and food-grade ingredients.
Why do we do what we do? It's simple. Our purpose is to handcraft amazing, all-natural products for the modern lifestyle using the best ingredients available. We do this all while helping promote a social mission that is near and dear to our hearts. We promise that our products are all natural, plant based, preservative free, and cruelty free.
Our social mission drives us! We pledge that we will donate 5% of all Franklin & Whitman sales to Dog Rescue Organizations. That means 5% of every purchase of our products (online or wholesale) goes to helping dogs in need. We also pledge that every single ingredient we use in our products is cruelty free.
We live by a few powerful rules:
• Keep It Boldly Simple- You won't find fifteen to twenty different ingredients in our products. In fact, our products have less than ten ingredients. We have the courage to expertly craft a handful of the best ingredients we can find to reach the desired outcome.
• Feed Your Skin- We forgo harsh and synthetic chemicals in our products. We believe you should feed your skin all-natural products that help nourish and protect it. It is your largest organ after all!
• Do What's Right- We want to leave this world a better place than how we found it. How? By using recycled cardboard in our shipping boxes. By using 100% biodegradable vegetable starch packing peanuts in our shipments (you can melt them in your sink!!!). By only using glass and BPA-free, recyclable plastics. Some of these choices are more expensive than doing what is "easy". We'd rather do what is right and be able to sleep at night. •
Surprise And Delight- Surprise And Delight- We LOVE our customers. Customer delight is part of our DNA. Every day we try to think of new ways to surprise and delight you. From sending free product samples in your order to going above and beyond to ensure you are delighted. It's how we roll. We want you to be happy and love us
Oahu, Hawaii - Honua Skincare
Kapua Browning founded Honua Hawaiian Skincare in 2015, when the demand for her Hawaiian crafted products grew beyond her treatment room. Born and raised on Oahu as an avid surfer and beach bum, Browning began to notice sun damage and pigmentation in her own complexion as early as her 20’s. In an attempt to take care of her skin, she became passionate about beauty and began to train in aesthetics and learn about traditional Hawaiian healing and medicinal herbs. After a decade of experience as a licensed esthetician, Browning began the building blocks for her own hand-crafted skincare collection, Honua Skincare.
The creation of Honua allowed Browning to share her love for Hawaiian culture, botanicals and aesthetics with the world. She places the highest value on the traditional ideologies of Hawaiian ancestry and aims to put “aloha” or love and compassion into everything Honua. Her wish is for people around the world to enjoy Honua’s natural products, take care in skin rituals and pass along the aloha spirit to the next person.
Honua Skincare’s developed four-part ritual offers a beautiful, glowing, vibrant complexion with the Pa’akai Cleansing Cream, Hawaiian Beauty Water, ALOHA Youth Serum and ‘Olena Oil. For men, Honua offers the Na Kane Men’s All-In-One Facial Care. From concept to creation, brainstorm to bottle, every product worthy of the Honua Skincare name comes to life under the watchful eye of Kapua Browning.
St. Lawrence River - Modicum Skincare
Modicum Skin Care was created as a result of my passion for nutrition and wellness, which I have been cultivating my entire life. I professed to my mother at thirteen that I was going to become a vegetarian. She said “Okay, but first you have to read Diet For A Small Planet, so you can understand why you want to be a vegetarian.” My mother stoked my nascent interest in how and what helps our bodies keep themselves balanced. In her fifties she was diagnosed with cancer, but through lifestyle (yoga and meditation) and diet (vegetarian and macrobiotic) she managed to rid herbody of cancerous cells completely. Her transformation further inspired my perspective on health and our individual power to cultivate it. And it changed my whole family’s—which includes 8 siblings!
A few years ago I had a health scare of my own. While snowmobiling in the Canadian Rockies, my craft plunged into a deep crevasse at full speed. I awoke from unconsciousness with several broken bones and lacerations on my face and neck. I worried that lacerations to my face would leave me with permanent nerve damage and scars. Plastic surgery was recommended. During my convalescence, I applied a serum of my own invention based on the fundamentals of plant chemistry I had studied. These essential oils and chemical building blocks allowed my skin to rejuvenate naturally, leaving no visible scars—without surgery. I knew I had to share this knowledge with the world. This was the beginning of Modicum.
Newport Beach, CA - Flower Mill Beauty
Flower Mill began as a natural skin care project, and evolved with the idea that healing can be magnified by the antioxidant and nourishing power of flowers. Born in eco and free-spirited culture of Southern California, Flower Mill is a small business devoted to providing the highest quality skincare to those in an industry where chemicals and harsh ingredients abound. We believe that the best skincare is natural skincare and are dedicated to curating products made from the best ingredients nature has to offer. We believe in the power of flowers.
Los Angeles, CA - Skin Owl
SkinOwl's sole mission is to educate you about your skin & deliver the best products, so that skin "care" can be the catalyst to caring about every genuinely important facet of your life. Vegan, cruelty-free, and 100% non-toxic, SkinOwl is simple, results driven skincare intended for life’s simplest of moments.
Founder, Annie, struggled for years with skin issues and after countless visits to dermatologists and tons of money thrown into skincare products, she was left with minimal positive results. Annie realized she was just like millions of other women who had nowhere to turn. There were a lot of salespeople saying, "This will REALLY work," and selling her a lot of products that, in the end, did nothing to help her severe acne and eczema. What was it going to take?
It was then that Annie realized her results were in the INGREDIENTS of the products she was using vs. what was being marketed. While working on commercial and music video sets as a professional makeup artist, as well as for a top luxury brand, she enrolled in a post-graduate program at UCLA & received a certificate in Cosmetic Chemistry.
From there, Annie learned the truth about what is truly best for the skin, and more importantly, what works and stays working. From this knowledge came SkinOwl, a skincare company that allowed women to FEEL as good as they looked. The products smelled good, felt good when their clients put them on, and left them glowing inside and out due to their fast-acting results. In creating SkinOwl, Annie knew she wanted to achieve three main goals:
• To see results overnight.
• Provide more than just skin care, but deliver a core component of total self-care too.
• For women to feel like they had a safe haven to ask questions and receive quality advice about their skin in what can often be seen as a confusing industry.
Annie found that when she made the choice to care for herself on a small level, it opened the door to more impactful and authentic decisions & transformations. From this, came SkinOwl’s tagline, “Where Skincare Becomes Self-care.”
New York, NY - EIR
Jun Lee was born in Seoul, Korea and moved to Chile when she was seven and then onto NY. The movement between these cultures gave Jun an incredible world view from a young age.
Jun, a former art curator and extreme athlete, now an avid surfer and samba dancer, began studying green medicine in 2013 while recovering from sports injuries to deal with pain management and boost the benefits of physical therapy naturally.
After her first product, Surf Mud, became a fast favorite amongst the Montauk surfing community, Jun began incorporating the principles of herbal healing into her growing cornucopia of natural, functional skincare products.
Eir is a natural, clean, unisex skincare line for people with active lifestyles. Made of high quality, therapeutic blends of premium, wild-crafted herbs, and essential oils, Eir products are designed to speed internal healing while providing the external benefits of softening, cleansing, and repairing the skin.
Named after the Norse goddess of healing, Eir is produced locally in Brooklyn and sold at exclusive boutiques, premium department stores, and surf shops in select countries worldwide.
London, England - MOA Skincare
Portland, Oregon - Live Botanical
Morocco - Sahara Rose
Los Angeles, CA - Organic To Green
Toronto, Canada - Graydon Skincare
How I began making products is very personal and comes from a time in my life filled with angst and despair. This is my story.
Riddled with eating disorders having spent some years living in Paris, my love for food and beauty came quite naturally. While pursuing work in packaged goods marketing as a young woman helped pay my bills and my part-time work as a pastry chef fed my unhealthy 'indulge then starve' food habit. I found myself in absolute burn out having fainted one day, and an ensuing trip to the hospital resulted in me being put in the mental health ward for a couple of weeks to get my health back.
Forced to consume of what I would call a diet of ‘fake food’ to put some pounds on me (think milkshakes from a tin, overcooked pork chops with reconstituted gravy and cherry pie filling served over jello with cool whip) I didn’t really receive much nourishment for my body or my state of mind BUT when I finally got let out I was determined never to be in lockdown again.
I was determined to get better and create a new me so I took my power suits to the consignment store. Cut my hair super short. Left my marketing gig. Signed up to do an intensive yoga program and started making my own skin concoctions in between having anxiety attacks and downward dogs.
I got heavily into the vegan, whole food world and my once unhealthy fascination with food became very health oriented. Foods like the humble avocado began replacing my cravings for sugar, alcohol and dairy. I started cooking for people on the side to help them heal too. It didn’t happen overnight, but combined with more therapy than anyone would ever want, I started to feel and look better too.
My yoga and mindful meditation practice helped me connect with my body and I found that I had an undiscovered gift for nurturing others. Recipe development came naturally which lent itself to making products like healing oils, ayurvedic creams for redness and calming mists for anxiety. Soon enough I had women knocking at my door to teach them about the sacred act of restorative yoga and self-care.
It was gratifying to see so many friends and clients embracing their health and well-being, changing their diet and lifestyle but generally speaking, they were all clinging to their big brand beauty products despite the fact that they knew they should be using products with cleaner, more nourishing ingredient lists.
Slowly but surely, this community of women who loved coming to my self-care yoga classes also started to ask to buy my skincare products for home use. I loved that they affectionately likened my creams to being comparable to a 'salad for your skin'.
It took a few years to grow but I now have a 5 person team and my insurance agent is happy to that we no longer produce in my home kitchen but rather have partnered with a small batch lab.
Leveraging the power of superfoods, we bting a whole new level of efficacy and elegance to natural skincare; actively serving the needs of today’s ‘mindful' beauty customer. Not your typical green beauty brand, our extraordinary ingredients and performance based formulas resonate with the growing trend of consumers making better lifestyle choices. I believe that our mindfully made, ‘conscious’ products impact not just the appearance of our skin, but our planet, health and wellbeing.
We make conscious, cult worthy, ‘ingredient driven’ products, offering luxurious face, body, hair care and lifestyle choices,that stand up against their mainstream peers. More than that, 'Graydon' is supported by an active community of engaged, inspired customers in the ever
- evolving conscious and 'mindful' beauty and lifestyle movement.